2010年11月17日星期三
Chinese medicine can save China football? _ louxiangpeng
Chinese medicine can save China football? Everett brand Marketing Advisor louxiangpeng attention in 2009 was kicked off Chinese Super League, something wonderful happened, Guangzhou Club held a "advocates revitalising traditional soccer, football," "China traditional Chinese medicine football" Forum. Originally intended to attend the head of the Chinese Football Association because the working relationship between the temporary nanyong is not present. Ultra appearing on his behalf to the Secretary-General of the Council of the horse at the meeting, took the stage to read out a speech, nanyong nanyong to Forum expressed its great appreciation for that Guangzhou club football doldrums remains dedicated to Chinese football recovery efforts, the Super Club and society need concerted to revitalize. Forum protagonist, Chairman of the Board of Directors, Guangzhou Baiyun Mountain Club and yellow medicine, General Manager Li Chu source to speak at the meeting, he proposed to carry forward the "Chinese football" concept of traditional Chinese culture and the two doses of prescription: a traditional Chinese medicine research and development "football is" to regulate the Chinese football player; the second is to use the "Chinese football" theory to guide Chinese football. Moreover, Guangzhou has been started up "football medicine" scientific research team, want to be able to integrate traditional medicine expert resources for Chinese football player tailored "football", traditional Chinese medicine to help Chinese football and technological means. This is a bold, brilliant and Lei human invasive but think about it! can save China traditional Chinese medicine? football soccer and traditional Chinese medicine, surface looks totally unrelated. But not only from the same root with the pulse and promising. Football in the spring and Autumn period of Qi Wu linzi, the oldest football is referred to as the "kick" (July 2004, the FIFA President Brad in the 3rd China International Football Expo announced to the world soccer originated in China linzi), and should belong to the Chinese people's traditional culture, their common feature is able to promote people's health. Many people have put the ball as a easy to stick to entertainment, and as a medicine to fitness helps. Modern sense of the football, the first social function is to promote fitness. Herbs can promote health and wellness you can promote the development of football. Moreover, traditional Chinese medicine side effects are few, the vast majority do not contain can harm doping substances, anti-fatigue show unique advantages. For the purposes of the present situation, herbs and football are in serious need of revitalization. At the same time, the football consumption, physical characteristics of the Chinese people really need exists inherent deficiencies "football medicine" for invigoration. Korea one can in the 2002 World Cup World Cup front runner, it is said that the most important thing is to rely on joining high, tonic, etc. to improve the frog players physical strength and endurance. China's sports medicine also from Chinese medicine are looking for a breakthrough. Former junren just rely on the so-called Turtle precision led majiajun seize lands? This surely is a brilliant brand marketing strategies. Revitalization of football and revitalization of traditional Chinese medicine is a form of social responsibility. This is a Chinese football social value logic, when the sense of responsibility of Guangzhou seize this root mainline, it captures the brand marketing 19: 30 (sat.) As Mr. Li Chu source, pick up Guangzhou Guangzhou Pharmaceutical Corporation has 4 years of football, Guangzhou Pharmaceutical Corporation in national medicine industry influence, and Guangzhou football team over the past few years, we have steadily and played their own characteristics. However, the main industry of Guangzhou and the interaction between the football remains insufficient, football has not found a good way to give feedback on his enormous economic support of enterprises. Therefore, this year, presented the ' marketing of Guangzhou Pharmaceutical Corporation and football two wheels together go ' concept, both the ' wheel ' intermediate need a ' axis ' to connect, this ' axis ' is the ' Chinese football '. "Old building that herbs and football hybrid to explore a brand new interactive productivity. This approach out another topic, the economy was the issue of pharmaceutical brand communication. We all know that half of the advertising is wasted, but don't know where to waste. The sentence now say, the more meaningful. Old Lou believes that the economy was, in addition to media costs rising consumer confidence and brand reputation are on the decline, pharmaceutical companies must be good at using network, public relations, culture, news, packaging, terminals, such as low-cost-of-mouth, experience and efficient means of lean mass, picked a waste of advertising. This PR is becoming a brand marketing strategic heights. From the relationship of bribery to tactical tool and then to the strategic high ground, public relations and marketing ideas, values and patterns is a revolutionary change, go to the "high-force, press force, strength", marked by age, become public relations 3.0 affect and change society mental model of the button. The majority of pharmaceutical enterprises, there are conditions to do, create conditions also useless conditions to actually do!, Guangzhou Pharmaceutical Corporation is a public relations expert. Five years ago, the rate of Guangzhou Pharmaceutical Corporation under 15 pharmaceutical companies in the world's first "family expired drugs targeted collection mechanism." And founder of the "3.13 Chinese family to replace the expired drugs, the launch of the National Festival", the first "consumption seed fund", a nationwide dissemination of 600 million total medicine 3000 million coupons used this as an opportunity, and the shop assistant, consumer interaction and communication. In medication safety become social focus of public discourse, pharmaceutical marketing semblance of Guangzhou's social marketing has set an example for the industry. Economy, more needs to soothe the spirit. And brand originality is the best spiritual comfort. "The best driving experience" this is the BMW 1974 out of advertisements, still in use. The United States but also in economic hardship. They moved in the opposite direction, also indicate recession but creative output. Hollywood movies during the economic recession has good box-office because it selling dreams. Old building that pharmaceutical brand brand marketing more to invest in creativity, not only solve physical pain, but also to their spiritual comfort. When people need to dream and happy, more need to have confidence in the future. Advertising in the consumer's life and be positive role in guiding the consumer, giving people hope. Chinese football could it not. He is full of creativity, fun and awareness,Lei a hybrid, earn enough eye and attention. In this sense, Chinese medicine can really save China football is not important, it is important to have Guangzhou Guangzhou and football, and has been declared on the map gives the endless imagination. This is the best brand public relations and marketing. Necessary to remind that, Chinese Guangzhou must bring football and football medicine system of solid, never done a little, or valueless quietly, that is to brand the greatest harm. By the way, the old building there are two small creative, online of Guangzhou Club can be extensive collection of football medicine made up, it will also be an interesting public relations activities. In addition, Guangzhou can hire Stephen Chow, Gallant, following the co-writer, planning to produce a Department of the Chinese football film would have. Of course, a member of the Guangzhou Club must be guesting, so that enough excitement, integration, there is taste.
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