The three major sports brands PUMA is a genuine World Cup package black horse _ sports shoes

From this perspective, Germany World Cup, the world's three major sports brands manufacturers, Germany's domestic brand PUMA has finally hit a nice turnaround, broke through the Adidas and Nike past a marketing stunt. PUMA is a true black PUMA's strategy this year is "sub-mailed focus on training", a total of sponsored 12 teams, of which 5 African team, Italy, Czech Republic, Paraguay, Poland, Switzerland, Iran and Saudi Arabia, visible, PUMA's investment priorities in Africa. As early as this year's 2 February, President of Miss Germany in accepted economic weekly "interview has announced that this year's World Cup task is occupying the African market. Most new PUMA advertising with African players as the protagonist in the film, they speak out: "we are proud to Africa. "The end of last year, PUMA has also worked in cooperation with MTV, speaking for the African football looking for songs that advocate by Puma Pele in the film's advertising has had on MTV broadcast in Europe and Africa. There are also recent third African Cup of champions, the dress is PUMA's Jersey, just in the last final of the two teams, PUMA is full to the sponsor. People may ask, why in African PUMA under this Hesse? since 4 years, Africa will hold the World Cup for the first time, the host country is South Africa's richest country of the African continent, the PUMA is a long line to catch a big fish. By then, PUMA is expected to double his income, CAI Ritz also hopes that the World Cup in South Africa after one to two years, the African market sales period. In fact, this session Germany World Cup of PUMA's revenue has hit new high: it is the most conservative of statistics, operating profit increased from 3 billion to 3.5, sales increased by 30 per cent, reaching 23 billion. CAI Bergland emotionally said: "the African football fans can let each. "Furthermore it is worth mentioning that in countries other than the African teams, PUMA is sponsoring a seed team, Italy. From Italy's own brand Kappa hands grab over Italy will not be easy, but do not clear can Italy, heated discussions make up scandals also afraid of being ugly, even if the mortgage, arrived in Germany, Lippi also stick away from fans, closing the training, which reduced the PUMA new and Italy fans unparalleled access to opportunity. Until 2014, this period every year, PUMA Italy Football Association to 1150 million sponsorship fee to the Managing Director of Puma Italy FUSARO, most worried about is to return. However, PUMA manufacturers get message is: Italy Jersey sales throughout the world are not affected by the impact of the scandal, but does not drop. Light blue Puma in the first half of this year, has sold his 10 million, in the month of March, after the introduction of new, not only local and Central Italy, meaning "Kazakhstan" Asian countries, even the Argentina such football powerhouse also appeared in buying frenzy. FUSARO said: "we do not disguise, Italy football changed so many things, we are afraid of the sales decline, in fact, more than two years ago to buy. When we first launched in Europe, and the blue of the merchandise to attract broad attention, now we just want to maintain that level, but more than 20% of sales. Italy in the World Cup to go farther, our strong sales will become permanent. "When the PUMA suppliers to all distributors, the shirt is printed on the numbers and names, and there is no official data and statistics, who's best selling the shirt. But from the Distributor to get feedback, Totti's 10 most popular, followed by Tony's 9, Piero of 7, 8, and Gennaro Gattuso Cannavaro's no. 5. FUSARO also revealed road, speaking by Buffon goalkeeper apparel is also very popular, even including gloves, it seems that people are not like traditional blue and red Bordeaux wine-like, and whether the betting Buffon, in the eyes of an ordinary fans, who cares? now PUMA style fashion, this particularly attracted the eyes of young women in Europe and America. And Puma this sponsored 9 teams are a large number of countries with floral pattern symbol as a design, such as Côte d'Ivoire, Togo, Ghana, stars, Tunisia's Eagle, the Czech Lion, Switzerland's national flag, and Saudi Arabia's sword Palm tree. In addition, PUMA to Italy design shirts are also very special: s/s, full blue design, duihui on chest, below is the striking PUMA pattern. Away Jersey to white, and blue v-collar embroidered duihui within. Goalkeeper Jersey is long sleeve design, early style of collar and the visiting team Jersey similar.