China commercial vehicle entering France market is just around the corner _ Hubei chengli automobile

The automotive industry is a special field that requires a complete, system and professional service chain with its product's entire lifecycle. First of all the sales needs professional network support, and after-sales service, anytime and anywhere, you need to ensure that the car maintenance and repairs, to achieve the best State. So, if you want in a State of the market to sell the car in large quantities, you must create a perfect distribution and after-sales service network, to guarantee that the vehicle's technical performance, security, and parts replacement. Therefore, France automobile manufacturing enterprise sales and after-sales service, generally consists of three links, one is its own dedicated sales and service subsidiary, generally located in France's major cities. The second is the largest professional dealers, it constitutes a major car manufacturing company's sales and service network, a number of private enterprises. The third is the smaller number of agents, as a professional dealer of Supplement to the brand sales coverage more expanded. In France, for cars and light commercial vehicle, generally a 14775 sales and service network (2004 year-end statistics), 2003 reduces 0.75%. Professional dealers up to 3921, an increase of 2.18%, while the professional dealer sales of the branch has been reduced significantly decreased for 849 34.38%. And the brand vehicle manufacturers own sales subsidiaries and branches of the basic volume remained stable, 421. How to apply for market access authentication in France, any road driving motor vehicles in the factory are to comply with the relevant standards, testing and certification. As France's automobile enterprises in the manufacturing of which comply with European directives related to the automobile industry, in safety, emission, signal system, and so on, are strictly follow, therefore, in the factory is very easy to get after vehicles meet the standards of testing accreditation certificate. In France, on the vehicle meets the standards of qualification are divided into two major categories, one is the EU certificate certification applies to all cars, two or three-wheel motor as well as some agricultural cars; the second is the national certificate authentication, apply to first class for all vehicles, light commercial vehicle, EU countries are making to their respective national certification unified as the EU certification. For vehicles meet the standards for certification, France adopted a national treatment, that is, whether it be France automobile enterprises in their own cars, or imported cars, in line with the standard testing and certification, in accordance with uniform standards. The national certificate authentication, the references of the legal basis is the highway code, France. This code promulgated by France Ministry of transport, including on vehicles, as detailed in the standard certification, is divided into general provisions, EU-certificate certification branch and national certificates certified the three major parts. If the vehicle for the EU certificate authentication, the main legal basis is the EU directive, i.e. 2001-116-CEE, the directive also sets out in detail the required vehicles to reach targets. On two wheels and three-wheel vehicles to standard testing and certification, the principal in accordance with the EU Directive 2002-24-CEE. These instructions are from the EU directive 1970 (70-156-CEE) on the basis of development and change, which is standard on all vehicles for testing and certification of the underlying file. From the existing provisions, the Chinese commercial vehicles such as the need for standards testing and certification, temporarily only for France the national certificate of testing and certification. This qualification, in EU countries and cannot be generic, so if a Chinese brand commercial vehicles want to EU countries, also in other countries to do the same national qualification standards certification. Of course, if France can successfully passed certification in compliance with the standards, then in other European Union countries through the certification will be very easy. Because, although in these areas (light commercial vehicles, industrial trucks, buses, bus) not established EU unified certification system, but the technology standard and legal basis is basically the same. In France, responsible for the vehicle conforms to the standard authentication management of centralized institutions is France's economy, finance and industry under the industrial, research and Environmental Affairs Bureau, Ministry of the wealth of a total of 24 directly subordinate to the Council, in particular in charge of vehicle compliance certification unit mainly its Paris region region Council of national vehicle certification center. In addition to individual areas, can be responsible for the vehicle of national testing certificate of certification, all EU inspection certificate and the vast majority of national testing certificate authentication in the Paris region of national vehicle certification center. The Centre is responsible for the vehicle conforms to the standard certification of management, is also responsible for all testing and certification through the EU certificate of technical data traffic information management, assist in the establishment of new management regulations, etc. In addition, the Chinese vehicle market access issues, there is a car quality standard system. The EU Directive No. 2001-116-CEE tenth annex provides that in conducting any imported vehicles meet the standards certification, first submit a car manufacturer's quality management system certificate. According to reports, the certificate of ISO9001 is the minimum requirement, however, because the relevant texts are adjusted to avoid rework, auto manufacturers to provide the best ISO/TS16949: 2002 certification. The certificate is determined by the IATF international automotive working group recognized certification authority. According to the China machinery industry association of the automotive industry branch experts know, China's automobile manufacturing enterprise, the vast majority has a quality management system certification, ISO9001 certificate at least, this is the automotive industry enterprises to national markets. But if the application conforms to the standard testing and inspection of enterprises do not have this type of certificate, France is responsible for the vehicleTests will be required to visit the seat of the enterprise's quality management system audit, inspection, if eligible, the enterprise will get a quality management system certificate. After that, the enterprise may apply again in France's compliance testing. It should be said that the EU countries for vehicle management is very strict, on vehicles imported in line with the standard test is very strict, but, generally speaking time, formalities, high cost, which objectively constitute a technical barriers. However, we should see both, although this kind of certification has many inconveniences, but on the EU market, it's door is open, its certification program is also transparent. As long as your car production to ISO quality management system, as long as your car stand in line with the EU directive of testing and certification, in theory the Chinese cars could be entering this market. After all, because the car is different from the footwear and textiles and light industry product quality is good or bad, it will use to create significant economic benefits and even personal safety of damages, so the EU countries on automotive technology standards very high is also understandable. Access to the market prospects and proposals from 2003, China's commercial vehicle business gradually open up overseas markets, as the product price advantage, indeed in some countries and regions was welcomed, but we also have a lot of issues such as quality, supporting maintenance and after-sales service, led to our commercial vehicle export constraints. According to the statistics of domestic institutions, 2005 China Automotive exports continue to grow, various types of motor vehicle exports 15.33 billion, an increase of 159 per cent. Among them, commercial vehicle export 11.7 billion, accounting for automobile export 76.33%, exporting countries up to 179 countries and regions. But the whole car export market is mainly in developing countries and regions. Vehicle export market first market is Syria, Algeria, the third is Belgium, Belgium is mainly due to the Guangzhou Honda has a factory there, through the export or re-export, Belgium and mainly sedans, fourth, fifth is Iran, Sudan, Russia, is the sixth, seventh, eighth Viet Nam is Kazakhstan, followed by Ukraine, Saudi Arabia, Cuba. France commercial vehicle market, incremental about 46 million units, including the light commercial vehicle 40 million units, heavy industrial vehicles 5.5 million units, coach nearly 5000 vehicles. But almost all commercial vehicles are manufactured in Europe, the number of foreign brand is minimal, so that in the statistics are negligible. France car manufacturers Committee stated that, to date, without China's commercial vehicle entering France market. Of course, international market demand for space, the levels are also very much, this hierarchy and needs may be we hadn't. China's automobile industry with a clear comparative advantage, particularly reflected in the price. Therefore, if China's commercial vehicle, in performance, quality can increase, and through France, the national standards testing and certification, you should be able to enter the market in France. But over the years, China's commercial vehicle hasn't been able to, in turn, explains some of the problems, in addition to the cause of France market itself, China's commercial vehicle itself must exist a fatal flaw. France's commercial vehicle market has been dominated by European brand, in order to break this pattern, overnight overnight can change. Chinese auto manufacturers present market goals still remain in Asia, Africa, Middle East and South America, a number of developing countries, Europe and the United States and other developed markets are still too busy to attend to. Even at present in Western Europe developed some peripheral markets such as Eastern Europe and other countries to China's commercial vehicle is still a blank. In addition, China's commercial vehicle exports are still stuck in the Middle, coupled with the brand construction and service quality on the considerable differences that make China's commercial vehicle at this stage is not yet in Europe, the United States and other developed markets. However it is worth noting that automotive product exports is the transformation of foreign trade growth model of a major carrier, also is to revitalize important aspects of the automobile industry, government departments should take positive and effective measures to guide and promote, through efforts to achieve a faster car industry. According to France and other European countries the market situation and its development experience, here's how to China's commercial vehicle to go out a few suggestions. 1. China is the world's fourth largest auto producer countries, especially in the commercial vehicle, according to statistics of the world's total production 13.8%, ranking second, but in recent years to grow rapidly. However, the Chinese commercial vehicle exports although in recent years a substantial growth trend, but the market share is very small. In 2004, statistics, for example, China's commercial vehicle exports only those world commercial vehicles total export volume of 0.43% (1070 4.6 billion US $). You can see, the Chinese commercial vehicle export potential is great, there is enough space to market growth. If the enterprise retains commercial vehicle price/performance advantage, while at the same time the Government is able to actively market and industry norms that can foster the Chinese commercial vehicle into a potential great export products, become foreign trade growth of a new bright spot. But the car export markets still exist many problems, the Chinese automobile export is a lengthy process. We've just in its infancy. China's automobile industry to improve product quality at the same time, the establishment of a comprehensive, forward-looking export strategy, strive to improve the automobile industry chain. In this regard, the Government of wishful thinking alertly enterprise internationalization, must not get rich quick, but export quantities and blind market share. 2. There are many Chinese automobile companies rely on vehicle sales to major profit means, byIn the commercial vehicle market fragmentation, auto repair, service, spare parts supply is seriously lagging behind, to some extent, have also hindered the Chinese automobile product further outwards. And the various export markets of climate and geography varies for different export destinations of vehicles should be adapted to local characteristics of different performance. France car has several versions of the same paragraph, was sold to destination different, relevant configuration. Therefore, China's exports of commercial vehicle should take account of this problem, save for a rainy day, strengthen commercial vehicle adaptability to different markets. At the same time doing market research, the market is ripe to build your own sales network and after-sale service system. China commercial vehicle exports currently increases considerably, but the market share is small. Although Japan and Korea to me from imitation to develop its own brand of patterns have been wary, but in fact we are car industry has not yet been developed for the automotive industry have substantial threat. The Central Government to learn from other industries export failed lessons, the early introduction of relevant policies, effective supervision and protection of production enterprises, the production business to business sales enterprises and foreign trade company brand licensing, to prevent unfair competition. Do the so-called "national macroeconomic adjustment, brokering the effective coordination and enterprise integration" strict self-discipline, initiative to improve market access, export order specification, solve China enterprise very prone disorder of internal competition issues that prevent the automotive industry to repeat the textiles, footwear and other products. 4. developing independent brand. Department of Commerce can be focused to support my car manufacturers to participate in the international automotive trade fair, the international professional stage show and promote their efforts to create their own brand. Brand is the intellectual property rights. In practise brand first, brand is a symbol of the spirit, is the embodiment of the added value of products. France's spending habits, in the face of an obscure Chinese car, even if the price, the vast majority of people still turn to buy a familiar brand car, because the brand is a guarantee of quality, and is also a guarantee of safety. Like Paris and Geneva International Motor Show, is directly facing the European and American enterprises exhibitors and European consumers the opportunity, at the same time, by contrast, you can find yourself in design, performance and technology gaps, understand the current status of the international automotive market trends to better grasp the export markets of the relevant market. 5. should collect and organize the European national standards of market access, do the preparatory work for export. European car manufacturer in no time, the quality, safety, as the life of the enterprise, and Japan Automobile principle of the supremacy of the enterprise cost varies. Therefore the European countries have a lot of automotive industry regulations, standards, these standards are constantly changing and constantly updated. While at EU level, and a set of automotive industry technical standards directive system. You should understand these laws and regulations, advance directives, and standards for their products through its standards-compliant testing does have a pretty good idea, at least not be too large. In no grasp of the situation, it is not necessary to do this kind of market access for the detection, time consuming, laborious, costs are high.