Chinese sewing machine outlet African market situation and problem analysis _nicobest

Stable growth of sewing machine market, China has been with Africa countries maintained a good relationship between trade and cooperation. Since 2000, China's exports to African markets sewing machinery product has maintained a steady growth in total. The first half of this year, China's exports of African sewing machinery products reached $ 4436 total 2007 compared with growth of 26.87%. Affected by the current international financial crisis, the largest sewing machine export market development generally slow, but this year the African market is relatively a relatively rapid growth. From the exporting country, at present, China's sewing machinery exports to Africa more than 40 countries, exports are more concentrated. Which, on the eastern part of Nigeria, Africa, Egypt and Africa South of the South Africa third country sewing machinery exports amount to occupy our country on the African region market export sewing machinery product the total amount of more than 60%, is currently my sewing machine exports of major markets. The first half of this year, Nigeria, Egypt, Tunisia and other countries to China sewing machinery product demand and rapid growth, particularly Nigeria and Tunisia two sewing equipment market demand has risen exponentially rendered gratifying trends. From export products division, first half of China's exports of African markets sewing machinery products basically to machine-based, mainly concentrated in the industrial machine exports, accounting for China's sewing machinery exports 40% of the total amount, including export industrial non-automatic sewing machine 7.71 million, exports 1018 million, compared with 2007 56.87% respectively and 36.21%; the export of industrial automatic sewing machine 2.45 million units, up is down 3.08%, exports about $ 387 million, an increase of 21.93%; the export of industrial automatic lockstitch machine 2.01 million, $ 373 million in exports, up by 82.10 60.45 percent. China's exports of African markets home machine to grade nose household sewing machine, export $ 521 million, or about our household sewing machine outlet 63% of the total amount; where export multifunctional home machine 5.59 million, exports up to 256 million, year-over-year decline 16.93% respectively and 14.79%, exports are rendered significant downward trend. China's exports of African markets embroidery machine up to exports 3883, 863 million, an increase of 223.31% respectively and 34.67%, embroidery machine exports rose substantially, but embroidery machine export price has some callbacks. China's exports of African markets of sewing equipment parts $ 970 million, an increase of 18.74%. Regional distribution from exports, China's production of embroidery machine products are mainly exported to Africa Egypt, Tunisia, Nigeria, South Africa, Algeria and other countries. Among them, China's exports of Egypt's embroidery machine products up to a total of $ our embroidery machines for more than half of exports; export of products for household machines to Ibis, mainly for household machines, mainly exported to countries such as Nigeria, Ghana, Nigeria's exports amounted to household sewing machine almost half of exports, and multi-functional household machine exports are concentrated in the South Africa region; industrial exports more concentrated in Nigeria, Egypt, South Africa and other textile and garment production in the larger countries, Tunisia, Morocco and other countries market this year also have faster growth. From the whole, as in the African region, the development of the textile and clothing market, China's African sewing machinery products export advantage given period will still exist, and will contribute to China's export situation to a faster speed, and stable growth. Two neglected in China and Africa as a whole make great strides forward in international relations, Chinese sewing machinery manufacturing enterprises is bound to the entire African market for more expansion, but in March the African market some details should not be overlooked. First, the good points, select local partners. China and Africa, far away, Chinese sewing machinery products to enter the African market would need to select the appropriate entry mode. Currently, our sewing machinery products mainly rely on local dealers to lead, in this context the local dealer's choice to become an important issue. To this end, the gem company in charge of the market in the African region, Kum said: "the Chinese people to do business in Africa, feel the biggest difference is the country's political, economic, and cultural differences. Many African countries, each region's political, economic, but due to civil strife and poverty, many national laws and regulations are not perfect, Chinese people do business in Africa many rights still not fully protected. In a certain sense, or doing business in Africa there is great market risk. For example, some national legal systems is not a specification, exists in many legal loopholes, so our sewing machinery enterprises in market development, must be ever so careful. "For doing business in Africa risk, prevent fraud, Zhang beauty Lute suggested other domestic sewing machine production enterprises in Africa, established sales network, be sure to select a reputable Agency. Find a good, honest agent is the domestic sewing machine enterprises expand the African market for the success of the most crucial. In addition, such as Uganda, Rwanda, Congo and other African countries, political instability, there are many factors for instability, consequently, domestic enterprises should establish the necessary insurance mechanism, to the relevant insurance company insured to reduce unexpected losses. Second, focus on new product promotion, to build China's brand. Chinese sewing machinery products you want in the African market firmly occupy a place, to build "made in China" brand is a priority. In any market, the brand will always be the basis for product development. Although the African economic backwardness, their buying needs more focus on the "affordable" commodity, but as with other markets in the world, the people here on the brand of positive economic growth and the continuously increasing, so explore the African market, China's sewing machinery enterprise should pay attention to product price, the more the quality of the product itself, as well as the brand image and promotion efforts. For Chinese sewing machine brand cultivation in overseas markets, Secretary General sewing machinery AssociationYang Beijing has said: "it is first necessary to establish a strong brand awareness, through market research and market segmentation, understand and grasp the consumer differentiation, individual requirements, working closely with the local distributor of Exchange and communication; to foster and disseminate corporate culture, to operate in compliance with the law, honesty and trustworthiness, and strive to maintain national reputation; increase product awareness, expand enterprise visibility and reputation, improve Chinese enterprises and domestic brands the overall image and good knowledge. ”