Jumping Gold Medal: PUMA _ if Maple

Jumping Gold Medal: PUMA Challenger: adidas, Nike, Reebok gold grounds: the transformation of the most successful, most matches the marketing this jump, far! Zeit ' from FMCG to jump to a sporting goods company. This jump, wonderful! PUMA 2.5 billion of liabilities into 1.793 billion euros in net profit, 1994 for eight consecutive years of losses into subsequent 10 consecutive years of earnings, for six consecutive years of double-digit growth. The excellence of a jump, how to implement? look were shown. Prepared in 1994, the year of only 30 years old, Seth is sitting in an all-white hair of PUMA Board, fierce boxing out grab marketing, smash the "Center" in Germany and all other inert. First of all, absolutely closed at PUMA headquarters nearby Herzog Auracher, shoe factory, here was the PUMA and the birthplace of brothers company adidas; at the same time, the cancellation of the company's Vice President and District Manager, original 719 staff was cut almost in half; subsequently, he took the shoe manufacturing process outsourcing to China, Taiwan and Viet Nam's manufacturers to cut costs. Europe's PUMA dress "Made InChina" shirt shoes, foot hygiene wind began to rush to the bunker. Take-off in 1998, Seth decided to abandon the Bailey, star of Halo for ski enthusiasts, racing fans and Yoga Mad people producing sports shoes and clothing, from sports shoes brand into personalized fashion brand. One of the cool as aspirations, their first of Puma in marketing play a cool. He put the limited marketing funds to a low price and creative guerrilla marketing activities, works well, spend $ also not and Nike and Reebok, competitors advertising expenses in excess of one. In the autumn of 2002, PUMA sponsored a meeting attended by avant-garde designers on the theme "Thrifty" sneaker design competition. Designers must use the old shirts, pants and ties and wallet, and other raw materials to the design of sports shoes, the company will finally produced 510-works "has the soul of sports shoes." Limited production of the product by many collectors sought after, the price of each pair of shoes to $ 250 in fried, some works were the London Museum of art collections. South Korea football World Cup 2002, in addition to the sponsorship of the PUMA during appearance rate is high, prices are relatively low in Jamaica, Tunisia's Africa team, also organized a unique public relations activities. PUMA invited Japan famous chef MasaharuMorimoto specifically for the World Cup a sushi rolls, in all major cities in the world (including New York, London, Sydney and other major markets) major Japan restaurant supply, if the fans at the restaurant in this dish, the dish will be accompanied with the PUMA Logo of chopsticks. PUMA is doing the air exchange step, behind the swinging quickly to the front! 2003, Puma and guerrilla marketing tactics for loyal fans of BMW Mini brand established product and brand partnership. PUMA companies specifically designed a prototype to BMW Mini is "Mini-Motion" series sport shoes in the world-wide sales. BMW company PUMA sport shoes are used in air mesh technology design Mini new models of seats, and in the Mini external printed PUMA famous PUMA Logo. Seth is well versed in Wu Yi XI Wei GUI of truth, the only production MiniMotion 2 partshoe 2000 double to $ 120 in price in the PUMA store or BMW Mini car dealers sold there, puma shoes to deliberately create the situation provoked a strong desire to buy. In 2004, with the BMW Mini cross-border cooperation, PUMA has become the voice of the 2004 F1 team of a maximum of BMW-Williams team clothing supplier. Landing a vision of investors early in the process of taking-off at PUMA discovered its potential, it's not, not, etc. 8.90 m champion announced that it has been holding 7.2 million orders waiting to check it.